When shoppers walk into a retail space, they may not be making a conscious note of its lighting, but they are certainly affected by it. When a store has poor retail lighting, it can actively discourage customers from entering a space and inhibit their desire to make a purchase. It’s a subtle effect that most customers will not be aware of, but it’s an effect the retail owner will notice in their monthly numbers. At City Lighting Products, we aim to help you improve your monthly traffic and sales by improving the retail lighting of your space and, as a result, the way people feel about your business.
Whether you realize it or not, retail lighting can have an impact on the way customers think of your store even before they set foot inside. Whether or not customers wish to patronize your store can be determined by the way its lit from the outside. This can be the result of the ways your entrances are lit, to the accent lighting you use in your window displays. What you decide to draw attention to, and how, play a role in the decision-making process of your customer. If a doorway is dim or a window display seems lackluster, it can be discouraging. This why a lot of thought and attention needs to go into these public forms of lighting, as to entice customers to step inside and see what your store is all about.
Once inside, it is important to make your customers feel welcome and to use lighting to help guide them to important areas of your store. This involves the planning of ambient lighting for the store in general but also accent and task lighting.
When we talk about ambient lighting in a retail space, we are talking about the way the store is lit overall. So when a customer walks into the store, what is the mood that you want them to feel? Oftentimes this mood needs to match the expectations of the customer. Just as someone might expect an expensive restaurant to be quiet and dim, most customers will expect a retail space to be bright and welcoming. Improper lighting in this area, with a retail space being dim and dingy, could very well cause the customer to make an U-turn before they’ve even fully had time to explore. At City Lighting Products, we understand what retail lighting is needed for maximal customer experience and put that knowledge to good use, to benefit of our clients and their shoppers.
Once people are inside the store and have a general lay of the land, next it’s important to use proper and adequate accent and task lighting. These two forms of lighting help the customer navigate your space and find the items they are seeking to purchase. With accent lighting, the purpose of the lights are in the name: properly drawing attention to, or accenting, specific objects or groups of items. This can help create an awareness of products that your customer may be looking for, as well as products that you, as a seller, are specifically wishing to promote.
Task lighting is used to perform actions within the retail space. So anywhere a customer may be compelled to complete a task – the checkout, a dressing room, a customer service center – may be an appropriate space for task lighting. What types of retail lighting are appropriate and how they are best implemented can be decided on your own or with the guidance of a City Lighting specialist.
Another way that City Lighting Products can help with retail lighting is through maintenance and replacement. Maybe your retail space is already optimally lit but needs help staying that way, as most retail spaces utilize a number of lights that could burn out at any moment. With over 10,000 different lighting products kept in our inventory, City Lighting Products is able to provide quick and convenient service for maintaining and replacing your retail lighting system.
Looking to save money on your monthly electricity bill? With the number of lights required to keep a retail space properly lit, your electric bill might be one of the most expensive. That’s why City Lighting Products offers a number of sustainable retail lighting solutions, which help to reduce electric usage without sacrificing optimal light. This is a great way of benefiting the environment while, at the same time, benefiting your bottom line.